Football Australia and etrainu Partner to Create a Gold Standard of Education in Football

May 28, 2024

Football Australia has partnered with etrainu to develop the Football Australia Learning Centre. 

The new Learning Centre will consolidate the previous Learning Management System (LMS) and Qualification Management System (QMS) into a single platform, providing Football Australia with greater flexibility and control over their education pathways.

Once complete, the Football Australia Learning Centre will be a single destination for coaches and referees to manage their qualifications and develop their skill sets through a combination of online and face-to-face learning.

This represents a major milestone for Australian football as hundreds of thousands of coaches and referees will be able to view their learning pathway (see image below) quickly and easily. They will also be able to self-manage qualifications like their referee license and more.

Coaches will be able to see their learning pathway from a Coles MiniRoos license to a professional coaching license.

Through an intensive discovery process, etrainu and Football Australia designed a solution that leveraged the core functionality of the etrainu LMS alongside key integrations with Football Australia’s participant registration platform (Play Football), staff directory, and payment solution. This consolidated ecosystem will unlock several key benefits for Football Australia.

“This is an incredible opportunity to impact the football community in Australia,” said etrainu CEO Paul Hoon. “Watching the performance of both our Men’s and Women’s teams at the most recent World Cup’s, it’s clear that football is continuing to grow in Australia. We’re excited to deliver a platform that will help streamline education pathways for coaches and referees, creating an impact for the grassroots football community.”

In response to the launch of the Football Australia Learning Centre, Ernie Merrick, Chief Football Officer at Football Australia, expressed his enthusiasm for the initiative and its potential impact on the sport's educational landscape. Here's what he had to say about this groundbreaking development:

"Through our partnership with etrainu, we're setting a new standard for football education in Australia. The Football Australia Learning Centre is designed to empower our coaches and referees with the tools and knowledge they need to excel and progress. This platform is more than just a learning management system; it's a gateway to unlocking potential at every level of the game. We are committed to nurturing talent and fostering a culture of continuous improvement, ensuring that Australian football remains strong today and even stronger tomorrow," stated Ernie Merrick.

Phase 1 of the Football Australia Learning Centre is now live, delivering value to the football community nationwide. Future phases will see the Learning Centre continue to grow over the coming months and years.

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