TravConsult Partners with etrainu to Launch Online Cross-Cultural Training

In today’s fast-evolving tourism landscape, the key to thriving is the ability to connect, empathise, and engage with a mosaic of cultures.

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Since 2002, TravConsult has been a trusted partner in the aviation, tourism, travel retail and broader retail sectors, crafting unparalleled service experiences that resonate with the Asian market. Through dynamic, on-the-ground workshops in bustling tourist hubs, TravConsult empowers teams to decode Asian cultural nuances, fostering authentic engagement and driving revenue growth.

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Now, TravConsult is amplifying its impact on a global scale by teaming up with etrainu, an international leader in online training and business solutions, to roll out online cross-cultural training courses tailored specifically for professionals in the aviation, tourism, and related retail arenas. 

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The Asian markets covered include China, India, Indonesia, Japan, South Korea and Vietnam, with bespoke courses designed to equip industry teams with essential skills and cultural intelligence to connect with, welcome, and convert sales to their globe-trotting  Asian customers. These courses go beyond cultural awareness, arming teams with actionable insights to elevate guest experiences and maximise commercial opportunities. 

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Accessible via TravConsult's comprehensive Learning Management System, which uses a business-to-business model, these courses offer on-demand, flexible training that minimises operational disruptions while ensuring all staff—from front-line to management—have equal access to this crucial learning.

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“Partnering with TravConsult allows us to support a world-class organisation in reaching a wider audience, enhancing our tourism sector, and creating unforgettable guest experiences,” says Yianni Stergou, Head of Marketing at etrainu.

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“It is fantastic to have finally executed what our loyal Clients have been requesting us to do – that is, developing a hybrid model where the online component complements our powerful & transformative face-to-face workshops, which we have been delivering for the past 22 years!”, says TravConsult Co-founder and Managing Director, Trevor Lee.

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Lee continues, “Teaming up with etrainu has allowed us to continue delivering the best products for our respective industry sectors, be ahead of the curve, and ultimately, remain relevant. And we have already received strong interest from airports in Europe and Australia as the aviation sector regains momentum amid surging demand.”

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TravConsult’s Co-founder and Executive General Manager, Lilly Choi-Lee, elaborates further: "The travel retail and duty-free industries, in particular, are witnessing renewed interest from Chinese travellers and heightened engagement from the rapidly expanding Indian market. This evolving landscape has prompted TravConsult to recently launch its specialised online “China and India Travel Retail & Duty-Free” courses, designed to equip airports, brands and retailers with critical insights into these key consumer segments, ensuring they are well-positioned to capture growing opportunities in both markets. Our hybrid approach will provide ROI for any airport, travel retail/duty-free business targeting these important markets.”

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Looking to the future, TravConsult remains committed to its mission of driving cultural understanding within the tourism industry. The team continues to jet-set across the globe, delivering face-to-face workshops that build bridges across cultures and elevate service excellence in the travel sector.

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Is your business ready to take its cultural competency to the next level? 

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Email Trevor Lee at [email protected] to learn more about TravConsult’s Asian Market courses and discover how TravConsult can help transform your team’s approach to global customer engagement.

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