Celtic Soccer Academy partners with etrainu to deliver world-class coach education globally

April 30, 2024

Celtic Soccer Academy, the International department of Celtic FC have partnered with etrainu, a specialist eLearning platform and training solution, to help transform how they interact and develop coaches and clubs globally. 

For over 12 years now Celtic Soccer Academy has grown and managed a hugely successful International Club Partnership Programme which currently has over 35 clubs worldwide.

With well over 1,500 coaches and volunteers across these partner clubs it presents a unique challenge when it comes to regular engagement and standardising the coach education content delivered by the club both at home and abroad.  

The first course available on the etrainu platform is ‘Coaching Fundamentals’ which has been designed for parent volunteers and grassroots coaches who are starting out in their coaching journey.

This course consists of six modules with further courses for more experienced coaches to be released over the next 12 months.

The courses are designed to be educational yet simple to understand utilising video and other interactive content to engage the learner. 

The long-term vision for the project is to create a coach education platform that will provide game knowledge and improve coaching practices for coaches at all levels of the game. 

However, the initial release will be reserved for our partner clubs with a wider public release later in 2024.   

Chris Smith, Head of Soccer Academy at Celtic FC, said, “This project will be a game-changer for our department in terms of how we engage and deliver coach education on a global scale. 

The quality of the platform and its ability to create courses and modules will allow us to engage with all of our partners regardless of their location or time difference. Most importantly, it will allow them to learn and develop at their own pace.

The potential this coach education platform has is limitless, and I can’t wait to see how it develops over the next 12 months.” 

Cameron O’Riordan, VP of Sales and Revenue at etrainu, said, “Partnering with Celtic FC presents an exciting opportunity to scale and shape the way education is delivered in the football scene.

With our dynamic learning management system (LMS) and years of course-development experience, etrainu was perfectly positioned to deliver a solution.”

About Celtic Football Club

As one of Europe’s most historic football clubs, Celtic FC has been playing football for more than 136 years. The iconic Celtic Park has been home to the Celtic Football Club and the spiritual home of its supporters since 1892. Winners of an unprecedented EIGHT domestic trebles, the most recent in 2022/23 season, Celtic FC are associated with playing exciting attacking football that bring success to the football club, most notably their European Cup success in 1967. 

With a rich history and known for its distinctive green and white Hoops, the club has expanded and grown. Currently, it comprises the main team, the Celtic B Team, the Celtic FC Women, the Celtic FC Academy for Boys and Girls, and the Celtic Soccer Academy.

About etrainu

etrainu are leaders in community education solutions. Through a sophisticated learning management system and engaging online courses, etrainu is changing the way we learn. Founded in 2007, etrainu has grown to over two million learners benefitting from hundreds of industry-tailored courses.

‍‍etrainu has partnered with some of the largest sports organisations in the world, including US Youth Soccer (USYS), American Youth Soccer Organization (AYSO), PGA Tour, Hockey Australia, Gymnastics Australia, and Surf Life Saving Australia.

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