Modernising Rugby Coach & Match Official Development
Rugby unions and leagues face a common problem: delivering consistent, high-quality training to coaches and match officials at every level of the game. Accreditation is often fragmented, hard to track, and difficult to scale. The challenge grows when you rely on corporate learning or generic training platforms, which rarely support licensing, CPD/CEU, or the federated structures unique to rugby.
etrainu changes that.
Let's talk.
The Solution
etrainu partners with Rugby National Governing Bodies to centralise and simplify education. Our Qualification and Learning Management System work together to bring all coach and match official training into one hub. Instead of juggling spreadsheets, emails, and paper certificates, unions can manage every accreditation and every course in a single place.
Built for Union
etrainu is designed for sport, not adapted from another industry. The platform manages the full education journey, from enrolment and online delivery through to in-person assessments, evidence collection, and certification. Coaches and match officials can complete training on desktop or mobile, in multiple languages, even offline when connectivity is limited.
- “etrainu scales from national bodies through provinces and clubs, so unions and leagues can manage education consistently while keeping records centralised.”
- “etrainu scales from national bodies through provinces and clubs, so unions and leagues can manage education consistently while keeping records centralised.”
- “etrainu scales from national bodies through provinces and clubs, so unions and leagues can manage education consistently while keeping records centralised.”
- “etrainu scales from national bodies through provinces and clubs, so unions and leagues can manage education consistently while keeping records centralised.”
- “etrainu scales from national bodies through provinces and clubs, so unions and leagues can manage education consistently while keeping records centralised.”
etrainu scales from national bodies through provinces and clubs, so unions and leagues can manage education consistently while keeping records centralised.
Proven Success: Rugby Australia
Rugby Australia needed a way to deliver consistent training nationwide. By implementing etrainu’s system, they gave coaches and officials one place to view and update their qualifications, understand what was required to progress, and keep their credentials up to date.
For Rugby Australia, the result has been clearer pathways for advancement, stronger engagement across the community, and greater accountability.
"etrainu have provided Rugby Australia with a unique solution to a modern coaching approach. We're really happy with the progress and focused on helping our coaches be the best they can."
Michael Magriplis, Head of Community Coaching at Rugby Australia
More than a platform. A true partnership
We collaborate with your education and participation teams to align the platform with your structure and strategy. The result is a system that supports your union and works the way you do.
“Switching to etrainu has allowed us to create more interactive, sport-specific eLearning, and etrainu's expert advice and hands-on approach has really supported us throughout this transition to enhance our learner journey experience.”
Richard Tunningley, Education Projects Manager at Rugby Football League (UK)
Integrations that fit your ecosystem
etrainu connects with the systems unions already use. We integrate with Sport:80, Rugby Xplorer, Salesforce, and World Rugby Passport, along with other membership, CRM, and event tools. Single sign-on and APIs keep the experience simple for coaches and match officials while ensuring data stays accurate across your ecosystem.
5,000 learners
85% completion rate*
*Industry standard is 40%.
Ready to modernise your coach & match official education?
Let’s talk about how we can build a scalable education solution for your rugby organisation.
